Browmaster
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Details
- Service
- Website
- Industry
- Beauty, E-commerce
- Year
- 2026
Overview
Browmaster supplies professional materials and tools to brow and lash specialists across Israel. Rebuilt almost from the ground up on Shopify, the new website gives the brand a sharper digital presence: authoritative, focused and designed around the way professionals search and shop.
Designed for the Trade
The direction grew out of interviews with Browmaster’s owners and customers. Their perspective shaped a B2B experience rather than a conventional beauty storefront: clear in its hierarchy, controlled in its visual language and precise in the way it presents each product. Every element is designed to speak to working specialists and salons on their own terms.
Rebuilt with Purpose
The former website was rethought almost entirely and moved to Shopify, with search and mobile use treated as essential parts of the experience. UX/UI, content, art direction and selected promotional work came together as one connected system, giving Browmaster a more focused platform for its professional audience.
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