Bulié
Details
- Service
- Branding
- Industry
- Fashion
- Year
- 2026
Overview
Bulié is a new Israeli fashion label created for a younger female audience. Developed at the brand’s launch, the identity gives it an urban, contemporary presence: minimal in construction, fresh in attitude and designed to feel as natural on a garment as it does at first glance.
A Mark Made to Be Worn
Market research, client interviews and an early view of the clothing shaped the direction. Rather than forcing a concept onto the brand, the work focused on reading its character correctly. A precise wordmark and compact monogram create a distinctive signature, supported by a restrained palette and typography chosen to feel current without becoming temporary.
From Identity to Detail
The system was resolved for use, not presentation alone. The logo and monogram were adapted for garments, woven labels, size tabs and other compact applications, with production-ready files prepared in the formats and resolutions each setting required. Now in active use, the identity gives Bulié one consistent signature from the main mark to the smallest detail.
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